In this article I will tour with you in a quick tour on the importance of mobile applications and how you can make the most of them in marketing for your company or your products and different services. So let’s not waste any more time.
Since the beginning of the current era, statistics on mobile usage, especially smartphones and their applications, have developed terribly. Mobile applications have occupied a prominent position in the business world and leaps and leaps in the wide range of development and diversity and the extent of the benefit can be obtained from them.
Why the trend towards mobile app design as an effective marketing tool?
Mobile App Design and Marketing ImportanceMobile apps are one of the most powerful marketing methods today. The application in its general form is a program that remains on the user’s device 24 hours a day so the presence of a special application for your products and services provides you with a golden opportunity to continue to see the user whenever he uses his smartphone.
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Think of an ad that shows your users more than a hundred times a day !!
Mobile app development in marketing
You might be surprised to learn that in our Arab countries alone, Internet access through smartphones accounts for more than 40% of total access. 41% of online purchases are made using smartphones and mobile apps. By 2016, total spending on smart phone marketing alone in the Middle East is expected to reach $ 2.8 billion.
From the above, the terrible development in the smartphone applications market is evident as an effective and indispensable e-marketing tool. Therefore, companies that keep pace with the evolution to provide mobile applications for their users about their products and services. This will make a big difference in the sales of these companies and increase the return on investment significantly.
So let’s start now to review the most important information that you should be aware of before entering the world of mobile application design.
It is known that the different operating systems on mobile vary between Android and IOS and Windows Phone and each of them has its own applications and its independent online store, which is the largest platform for launching applications of this type of operating systems. For example, in the IOS there is the Apple Store, in Android there is Google Play and so on. Before entering the world of smartphone applications, you should identify the most important platforms that your company will launch. This results in the application programming method to be compatible with different operating systems.
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So how do you get the most out of mobile apps?
This is achieved through the work of professional electronic applications for mobile to provide the user with ease of use and pleasure in operation and at the same time achieve the desired benefit effectively and efficiently. This can happen either with an agreement with a mobile application developer or a commitment to an app design company that provides you with all the capabilities you need in your application so that it looks professional and interesting. Not only that, consider your mobile app or service as a highly effective marketing tool for your company. Start marketing your app on various social media channels such as Facebook, Twitter and Instagram and spare no effort. Because simply as we mentioned earlier, once your prospect has downloaded your company’s application on its device, you have a golden opportunity to stay in front of your prospect’s eyes as long as possible than your competitors in the same market. Having known the importance of mobile apps