Continuously changing market conditions, high speed in decision-making, multitasking in asset management and the need to reduce risks require modern approaches to the organization of economic activity of any service business, including wellness centers. Automation of business processes allows to free up precious resources for strategic planning and concentration of management in key areas of the wellness center. Business automation is the partial or complete translation of stereotypical operations and business tasks under the control of a specialized software. As a result, it helps release human and financial resources to increase productivity and effectiveness of strategic management. What are the main criteria of choosing good software for your wellness center?
To begin with, each head of the wellness center should understand that it is necessary to build customer loyalty and choose the best software to help you meet your goals. It is necessary to mention that not every software can meet your requirements and doesn’t maintain good communication between management and clients, like, for example, mindbody software. That is why you should approach the issue of choosing software carefully.
To gain customer loyalty, you must meet certain conditions:
always comply with the standards of interaction with customers, according to the concepts of brands:
- management must monitor compliance with all standards;
- you need to improve the skills of employees;
- there should be a system of mentoring when training takes place directly at the workplace;
- it is necessary to develop a good incentive system for the implementation of standards that are focused on the quality indicators of tasks.
Service is very important, but customer loyalty can and should be improved by introducing bonus and discount programs. A good software must help you manage various bonuses and discount. The following software features are also of great importance:
- Maintaining the client database – preserving the service history, identifying preferences for goods and services;
- Registration of client visits and the possibility of conducting an electronic pre-recording (additional option of online recording through the site of a beauty salon);
- Segmentation of clients by sex, age, reason of treatment, advertising, current status (potential, primary, permanent, lost), by importance (ABC-analysis);
- Realization of the discount system on the basis of providing personal and accumulative discounts, bonuses, gifts;
- Carrying out of marketing actions – temporary discounts on various groups of the goods and services;
- The system of reminders for customers – birthday, personal call, informing about the entry in the beauty salon;
- The system of reminders for customers – birthday, personal call, informing about the entry in the beauty salon;
- Functions for alerting customers (additional options): sending messages, sending e-mails, sending notifications to an electronic card or a mobile phone.
Remember that increasing customer loyalty and implementing a CRM system in wellness centers are inseparable things. You cannot manage the loyalty of customers without having information about their history of visits, ordered goods and services, responses to the actions and events held in the wellness center.
And the last but not the least important factor which you should take into account, the pricing policy of software developers. Mindbody pricing is considered to be high compared to other software products in the industry and you should decide for yourself if it is really worth it.
