The concept of marketing is evolving, vibrant and prone to rapid changes. For all kinds of business it is important as you need to embrace fresh challenges, concepts to retain old customers and bring new ones to the business.
The best bulk SMS strategy still poses to be an effective marketing tool. Now why SMS? It is a medium of touching base with customers on their mobile phones. Since they are personal they reach out to end users within a span of 2 seconds. In addition an average opening rate of SMS is 99%. Within 15 minutes of reach close to 99% of messages are read. For this reason a majority of marketers consider SMS for their marketing needs. The list of strategies that would be of benefit to SMS in the coming years is
Table of Contents
Based on websites you can develop traffic
When you are sending out SMS you can provide links on to your website force the users to visit the website. Since a higher response is assured customers are likely to click on that link. Once customers connect on to your website they can gain an idea about your product offerings. This can pave way for positive outcomes like subscription of newsletter or purchase of products.
Versatile content
Most companies in the days went by relied on a formal type of content. As of now customers have their own set of expectations, where marketers go on to use the various channels and formulate tailor made content. Though there are various social channels, but cheapest bulk SMS service provider happens to be the top draw. When you are staring it can be used as a direct channel of marketing.
Personalization
Various ways are there where you can understand more about your customers like demographics, age, anniversaries or birthdays. Most of the companies have access to such data but there are not aware on how to use it. Since the beginning of this year, companies have gone on to provide personalized messages to the customers. You can wish them on birthdays or send out a reminder for a sales event. This personal connection established leads to recall of the brand.
Demand pertaining to off screen events
A lot of demand is witnessed for off screen events which take place away from the computer screen. SMS provides a technological avenue as a viable alternative to online apps. Since SMS reveals a personalized and unique way of communication it provides a viable alternative to computer based modules.
To conclude the technique of SMS can be used to obtain reliable feedback from customers. A poll survey can be conducted to obtain feedback from the end of customers. In order to respond to a SMS is going to take a mere 90 seconds. To find out whether a customer is happy about a service or product SMS works out to be the best option. By the mechanism of customer feedback you can gain valuable insights about a service or product on offer.
