SEO is one of the most time-consuming aspects of digital marketing. It doesn’t matter how long you’ve been doing SEO, finding the time to do all of the small tasks that feed into a holistic search engine optimisation plan takes a serious amount of time and plenty of planning.
Being a master of search engine optimisation means understanding how to delegate tasks in order to get the most out of those around you. If you work in an office environment there’s a good chance there’s someone who spends their time helping various departments. Whether that’s an intern, secretary, or general assistant, it’s a great idea to make the most out of this person’s time by getting them to help you with some of those menial tasks that every search engine optimisation professionals spend time doing. Here are some of the tasks that you can easily train up someone to help you with that will free you up to handle some of those more technical SEO activities.
- Build Citations
Building citations for your business Is very straightforward, however, you can take a lot of time out of your day. There are dozens of different business citation sites for different niches that can gain referral traffic karma improve link diversity and create vital citations for your growing business. It’s best to put together a list of websites where you want your business to be featured, give your assistant a brief, and let them take care of the rest. Business citations still play an important role in an effective Local SEO campaign in 2019.
- Keyword Research
Researching the keywords for your next SEO campaign isn’t rocket science, however, it does take a lot of time out of your day. Spend some time training your intern or Assistant to help you with keyword research, understand keyword intent is, and how to create a keyword strategy. Understanding keywords is one of the most fundamental aspects of SEO, however, it’s not terribly complicated. You can use Google’s keyword planner or any number of different paid SEO tools to help you with your keyword planning.
- Social Media
Well not strictly considered an SEO specific activity, social media interaction and posting is still an important aspect of a complete SEO campaign. Make sure that your site has pages on the most important social media platforms like Twitter, Instagram, Facebook, and Pinterest. As well as sharing your posts on these various platforms, you also want to interact with similar pages in order to build your brand presence. Social signals play an important role in signalling the legitimacy and web presence of your business — don’t underestimate the importance of these in your next SEO campaign.
All of these tasks can be completed by someone with an intermediate understanding of marketing practices. Offloading these simple, but time-consuming tasks is an effective way to free up your time for technical SEO activities that cannot be completed by someone else.